The Worth of a Professional on Your Project
Posted by averagejoecitizen on May 1, 2009
Everyone thinks they can get the money without the hard work. This is no better illustrated than in the Marketing Efforts in business. I cannot enumerate how many times I have come across a small business or even a burgeoning business yearning to break out of their boundaries who have turned ther most important factor for growth and profits to their nephew or cousin named Jimmy or Danny who can, “Do things on the Internet.”
Sure! Why not hand over the engine that feeds your business; that moves people to become lifelong and loyal customers; which means the triumph or failure of all you have built up to an untrained mind that;s working and living out of their parents basement. To do such a thing is equivalent of doing a few rounds of Russian Roulette with all but one chamber filled with the “Mistake Bullet” that will snuff out your business.
I’m the frst to admit that oftentimes Marketing is like throwing wet spaghetti against a wall to see what sticks. However it takes a trained Marketing Professional to know which type of flour to use for those noodle strands to most readily adhere to the wall once in contact. It takes experience to know the throwing strategies and techniques to use to maximize surface coverage. Likewise, it takes a honed mind to know the ingredients to place in the water of Preparation used in making the spaghetti softened to stick.
Large corporations have found out that you must get those who have “been there and done that” when it comes to communicating their messages to thosw who will make the difference for their bottom lines. Marketing is the life blood of the business, the main mechanism that pumps into the company the new, the more, and the more profitable. Accounting makes sure things are stable, Fulfilment keeps Customer Satisfaction, but it is Marketing that keep everything alive and thriving.
The Profitable Question that faces every business large and small is; What Marketing Strategies and Tactics will get that Desired End Result? How Can we implement them? How can we measure our results?
Can Cousin Danny do that effectively? There’s a chance, that you can hit a home run off a major league pitcher’s fastball – heck, it’s possible you can even get a hole-in-one on a par 5. Sure there is always a chance an unexperienced relative (person) could stumble upon success – but it’s not bloody-well likely!
“Big jobs usually go to the men who prove their ability to outgrow small ones.” (Ralph Waldo Emerson) You wouldn’t go to a welder to paint a da Vinci, just the same keep your nephew Jimmy at the yearly reunions and get a Professional for the Marketing success you want.
