About

Just a Gen X with Millennial tendencies, average in every demographic feasible. If there was an example of the average of the overall average of the population in the US, it would be a picture of me, Average Joe Citizen. You name it, I am average personified… this is the rantings, inclinations, and topics on the mind of every average joe.

What you will find in the following postings is what I come across in my purposeful wanderings as a Marketing Professional of over a decade. As the Source for the Integration of Marketing Communications I have seen it, done it, failed and succeeded at it over the last 12 years in the business of getting out the word.

I’m the first to admit that oftentimes Marketing is like throwing wet spaghetti against a wall to see what sticks. However it takes a trained Marketing Professional to know which type of flour to use for those noodle strands to most readily adhere to the wall once in contact. It takes experience to know the throwing strategies and techniques to use to maximize surface coverage. Likewise, it takes a honed mind to know the ingredients to place in the water of Preparation used in making the spaghetti softened to stick.

Large corporations have found out that you must get those who have “been there and done that” when it comes to communicating their messages to those who will make the difference for their bottom lines. Marketing is the life blood of the business, the main mechanism that pumps into the company the new, the more, and the more profitable. Accounting makes sure things are stable, Fulfillment keeps Customer Satisfaction, but it is Marketing that keep everything alive and thriving.

Here’s what you can get here most readily and in rich abundance:

• Competency – No “hare-brained” schemes will be promoted within these pages! Each Marketing challenge has it’s equitable and effective strategy that will bring in the desired end result. Rest assured there will be no, “standing on side of the road wiggling a sign” silliness ever recommended.

• Jurisprudence – the strategies and tactics discussed and exampled within the site will be tried and true through previous application from prior projects and campaigns.

• Accountability – every “Get Out The Word” campaign can be and needs to be measured for efficiency and effectiveness. It’s about fine-tuning the strategies, and this can only be done if you know what’s been done. Each strategy will come with a way of gauging and measurement for the benefit of the small business.

We are committed to spotlight the action, the motion, the budget line item and the data from the small business world, and will call the good, the bad, and the just plain ugly that can happens in the name of Marketing and Advertising.

So, strap on the seatbelt and get settled in, because this promises to be one wild ride

My experience is here for the taking, and questions, comments and inquiries are welcome.